FOOH advertising piece commissioned by Artemis Films for Kellogg’s and Hyperia. Responsible for the CGI development, including pre-visualisation, storyboarding, and coordination of footage tracking for final integration.

PRE-VIZ

The project began with storyboarding and concept development for the advert sequence. Early ideas explored featuring Coco the Monkey taking the Hyperia rollercoaster ride in a giant bowl.

TRACKING

Shot tracking presented a challenge, as the footage was not typical for CGI integration, with the ground plane positioned behind the rollercoaster.

The gate positioned on the tracks added further complexity, requiring precise tracking of the rails to prevent sliding in the final integration.