OVERVIEW

AR experience developed with Hoopla Digital for LEGO. I handled the 3D side of the project, creating low-poly assets and animations for real-time deployment within 8th Wall.

Assembly_01

Assets were developed with performance constraints in mind, optimising geometry, textures, and file structure for mobile AR.

The workflow included GLTF export and integration-ready asset preparation. The work also involved animating vehicle assembly sequences and driving behaviours as part of the interactive experience.

ferrari_01

Client

Hoopla Digital

Brand

LEGO

Focus

AR experience / Real-time 3D

Contribution

3D modelling / Animation / Real-time asset preparation

Outputs

Low-poly 3D assets and textures
Vehicle assembly and driving animations
AR-ready GLTF assets

Credits

3D modelling, animation and asset preparation - Laine K
Production / Development - Hoopla Digital

Selected Works

Lego ARAR 3D
PantherCGI Creature Groom
Serum VisualizationProduct Visualization
Walkers CrispsProduct Visualization

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Copyright © 2026 Laine K.